For years I went to the Ag Media Summit (or the AAEA predecessor) annually, sometimes taking spokespeople with me so when Pam Caraway said she’d like me to speak at this year’s event, I tripped over myself saying yes as we hammered out the details knowing how many friends I’d get to see. Then, the reality of giving two different talks, and giving one of them two different times set in. Rather than do handouts, I’m doing a post here with my notes for the presentations
Note for anyone picking this up on Monday or receiving the website email, I will be adding the information for Tuesday’s sessions on harnessing AI efficiently so you may want to check back.
Digital Media | Tips for Building Brand Affinity
I love building branding concepts across projects and companies because it really can help leave a lasting impression that grows with repetition over days, weeks and years. And the reality is for most of us, our ability to leverage it effectively also grows too.
Social Brands & Tools Mentioned:
Here are links to the brands mentions in the talk — please note, there are other social channels each person/brand is on as well.
- AlexisNikole aka BlackForager on TikTok and Instagram
- Adam Grant on Instagram, LinkedIn and X
- SubwayTakes on Instagram and TikTok
- HR TailorMade on Instagram and LinkedIn / Tiffany Slater
The tools that I mentioned have all continued to add new features all the time. I sign up for emails and podcasts that explain new elements in the event some are useful. Sometimes you realize you may be paying for two tools that do the same thing.
- Canva lets all of us do design work.
- Castmagic is my tool for turning audio & video into text. I’d appreciate your using my affiliate link for Castmagic.
- Descript is a great AI video editing tool for social video.
Efficiency Hacks: Harnessing AI
There is some interconnectivity between these too presentations, because having my own shop menas efficiency is always a goal.
Download the PDF of this deck.
Tools are similar to the previous presentation, but the depth of each was different.
- Perplexity.ai is my go to AI service
- Castmagic is my tool for turning audio & video into text. I’d appreciate your using my affiliate link for Castmagic.
- Descript is a great AI video editing tool for social video.
- Canva does quick simple photo editing.
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